CLIENT: 2k Sports ART DIRECTION: Herman Fok, Anthony Yau
The team of great folks at 2k Sports tasked me with creating a range of icons for the video game NBA 2k15. Included in the requirements were in-game icons, icons for the HUD, icons for menu's and for the game's story mode. The full set was 300+ icons, using 4 different visual styles across the set. For the most part, these were to be used within an existing icon ecosystem, so they had to carry visual cues (line weight, colors, size) that followed the brand guidelines.
The set below were used as Trophy icons. A user gains a trophy when they hit an achievement in the game. With that in mind, the idea was to create icons that have a fun look, leading the user towards collecting the whole set.